How Generic Brands Can Offer Deals On Discount Printer Ink

2011-03-28

Generic brands can offer amazing deals on discount printer ink. Whether you are shopping for Hewlett Packard, Kodak, Epson, or any of the other big name companies, you are sure to save a great amount of money by buying generic printer ink.

Well-informed consumers are aware that on average a cartridge of name brand ink may charge about 75 cents per milliliter. This calculates to approximately $22.50 per ounce. At 128 ounces per gallon, that translates to a cost of $2,880 per gallon. Compare that to the cost of a gallon of gasoline. The American public is outranged when gas rises to $4 per gallon. Lobby groups and politicians discuss the reasons for the increase in gas and openly debate the issues. Little is heard however about the cost of printer ink.

One explanation is that perhaps there is not a generic substitute for gasoline. Gas stations offer gasoline at comparable prices and the gasoline has been procured from similar sources. There is not a generic alternative to gasoline.

With printer ink there is a generic alternative. Name brand companies try to dismiss generic inks as inferior, but the reality is that the print jobs and longevity of discount printer ink is equivalent, if not superior, to that of the originators.

To further understand, one must look at the reasoning behind the disparity in fee. Often the greatest cost of a product comes from its research and development, which is an extensive and continuing process. A company may come up with a wonderful new product but then they collude to determine what the maximum profit is that they can elicit from consumers. This is often done through lack of transparency in information and erroneous claims that customers must stay loyal to their brand in order to use their product.

Companies are willing to sell printers at a loss so that they can hook the consumer into buying their brand name ink at immense profit. The average consumer may go through two to five cartridges of each standard ink color per year; black, yellow, magenta, and cyan, which can add up to $300 to $500 on an annual basis.

Generic ink brands are able to duplicate the results of name brand companies, but without the financial overhead of research and development. Discount printer ink accomplishes this while retaining proven quality in regards to pigment size, color and viscosity. Purchasing generic printer ink can save the consumer anywhere from 40% to 75% off.

The cost of printer ink is considered the most expensive commodity in America. Don't spend needless amounts of money on designer cartridges when discount printer ink is readily available at a fraction of the big name companies.